The worst thing that you can do when choosing an off-road vehicle is to go simply with brand. Seriously. Now, a lot of people might be thinking that this is the best way to go forward because hey, after all, it takes a lot of time effort and energy for a brand to establish itself.
Once it’s able to do that, it actually takes a tremendous amount of consistency and willpower for any kind of corporate entity to maintain the high level of quality required to cement brand reputation.
Make no mistake to develop a solid brand in this increasingly dog-eat-dog hyper-competitive global automotive market place, is nothing short of a miracle.
That is not an understatement. It’s just a flat statement of reality because there’s just so many brands out there and a lot of them have good years. A lot of them win a lot of races and many of them get lots of nice-sounding awards.
In fact, they bombard many parts of the globe with long sustained press-release campaigns as well as long-term public relations deals.
How do you get a word in edgewise given all this a mass marketing? At the end of the day, it’s not really the brand that carries the vehicle. It’s the company’s commitment to maintaining the brand.
It’s one thing to our brand to get notice, it’s another to deliver year after year, decade after decade. And this is why it’s a good idea to look past the brand and focus more on the function.
We’re kind of doing things in reverse here. Because if you understand how this works, when you look at the function, you then avoid one of the most common mistakes people who use brand identity to pick products.
The Most Common Mistakes
You have to understand that when a brand becomes renowned, it actually becomes famous because it’s able to do certain things right. As you probably already know, the off-road category has many subcategories. That’s just the way it is.
It doesn’t make any sense to pick a vehicle that is great for long-term off-road racing when you are just doing short term off-road travel or you’re not doing much off-road activities at all. The opposite is also true.
So, you have you understand how brands work. If for example, the Range Rover that is renowned for a long term and long-range travel involving jungles and vast expanses of desert, it may seem like you aim for a slam dunk.
Because it seems that it is so durable that it pretty much would stand at us anytime. Regardless of where and when you go, you are taking care of. Well, a lot of that may be true, please understand that the Range Rovers historical forte is related to a fairly narrow use.
We’re talking about safaris. Were talking about jungle use. Well, if you’re just going to the grocery or if you’re going hiking at a fairly reasonable trail, you probably don’t need a Range Rover.
Don’t get me wrong, there’s a big difference between wanting one and needing one. I hope you understand that we were established to get “don’t need one” but this doesn’t prevent you from “getting one”.
Maybe you want the brand cache or reputation. But you have to understand that you have to focus on your specific need and more importantly your scaled-up need.
In other words, in your wildest imagination, what is the most extreme need you would have for an off-road vehicle? From there you can then choose brands that specialize in that subcategory of need.
That’s how you save a lot of money. That’s how you maximize every single dollar you worked so hard for. And that’s how you unlock the true value of brands.
Please understand, again, that brands don’t come out of anywhere. They don’t arise out of some great vacuum. It’s not like they just took a life for their own and for whatever reason they are the very best option for all off-road enthusiasts from all over the world with all sorts of need. It doesn’t work that way.
In fact, in many cases, these brands are only good for specific needs and that’s why you have to pinpoint your specific needs. Pick the brand that does the most justice to that range of uses and stick to that.
The best way to do this is to search through all the off-road blogs on the internet to really drill down on brand and their range of expertise. Once you have that information in front of you, you can then line up your budget, storage as well as your travel plans and usage plans.
Once you have all of this information, you are then in a position to make a truly informed decision. The worst thing that you can do is just to go jumped in with both feet and find the best brand possible that fits your budget.
Now, while you may be able to afford it, you might actually end up overpaying. That’s right- you might actually end up wasting all the time, effort and energy that you put into earning all that money only to burn it all up because you bought something that you don’t really need.
So please, if you really want to maximize the value of your money when it comes to off-road vehicle shopping, you need to line up your budget, your resources and your needs to the specific brands and their historical specializations available to you.
This is how you make a truly informed decision that you will not regret any time soon.