It’s very easy to think that when you are in the market for off-road vehicles is that, you really only have to check the “usual suspects” as far as this class of vehicles is concerned.
There’s a lot of wisdom to this because let’s face it, big off-road brands did not become popular and world-renown for no apparent reason.
There’s a lot of reasons and also a lot of history why brands like Jeep, Toyota and Land Rover have so many fans throughout the world. This is not just a simple case of clever marketing or repeating the same advertising over and over again on many platforms.
While those strategies that definitely do play a role in getting people to remember your brand, getting people to actually respect your brand is a completely different matter altogether. In other words, you can talk the talk all you want and you can even throw a lot of money in talking your talk and getting the word out.
This is all well and good, but if you really want a solid world-renowned brand that people will flock to generation after generation in the off-road vehicle category, you need to perform.
That’s right- you need to walk your talk. And this is why, there is only a shortlist of “usual suspects” when it comes to this category of vehicles.
Whether we’re talk about the Wrangler or any other model, Jeep has paid its dues. Starting in World War II, Jeep vehicles have weathered all sorts of rough terrain.
In fact, when it comes to military operations, Jeeps have seen it all. And that’s why they have established quite a reputation for being hardy, up to the challenge and also versatile.
If you are thinking of rolling up your sleeves and going on a grand adventure to figure out everything that Mother Nature can throw your way in the great outdoors, one of the best vehicles that you can do all of that in, is the Jeep Wrangler.
Land Rover’s Range Rover
Starting off as a very boxy all-terrain vehicles, the Range Rover has one grudging respect throughout the world. As you probably already know, the off-road niche in the global vehicle industry is a very rough and tumble niche. You can be up one year and everybody respects you and you could be on your way out the next year.
That’s how demanding and discriminating this niche is. The off-road aficionados are not easy to fool. They definitely are not sentimental. You are only as good as your last victory.
And guess what? They are really harsh critics. That’s why the Range Rover, despite its elite brand and high-end sensibility, is one of the most sought-after off-road vehicle brands on the planet.
Despite its high price tag, purists know that if they’re looking to tame or confront everything that Mother Nature can throw their way, one of the most powerful automotive vehicles that they can use to it, is a Range Rover.
Whether we’re talking about desert racing, going through rivers, coastlines or flooded areas, the Range Rover is able to take a beating and continue pushing forward.
That’s how tried and proven this piece of British automotive engineering excellence is. It hasn’t developed such a massive and storied history for no apparent reason. It is the real deal.
Toyota FJ Cruiser
The FJ is a kind of weird category in itself. It really is. Because usually when people think of Toyota they would think of the Land Cruiser.
When it comes to off-road heavy-duty work, the Land Cruiser is the first to come to mind because it has been around since the 50s and boy, did it pay its dues? It’s been used in Africa. It’s been used in expeditions as well as in disaster recovery.
If we’re talking about an automotive line paying its dues, the Land Cruiser definitely qualifies. But, the problem with the Land Cruiser, unfortunately, is that it is a victim of its own success.
Its price kept going up while at the same time the landscape for SUVs has changed dramatically. So, also as a practical reality continue to shift as far as the off-road vehicle niche goes, the Land Cruiser seems to have been passed over. It seems like its best days are behind it.
Whether we’re talking about just bad luck or just the hapless victim of bad market positioning, the Land Cruiser is pretty much reduced to a niche product. It’s not only a matter of time until it’s completely phased out permanently.
The good news is that the Toyota FJ Cruiser has been engineered to quickly take its place. Not only it’s certainly less expensive than the Land Cruiser or when it comes to heavy-duty performance as an off-road vehicle option, the Toyota FJ Cruiser does not disappoint.
That’s right. It will never make you feel let down because when it comes time to deliver, it delivers in spades. And now that’s quite a compliment considering the vagaries of the off-road vehicle category.
Very few automotive brands can really measure up to Toyota. Toyota has really made a name for itself in terms of dependability and if should it do something wrong, you can rest assured that Toyota will make amends.
Most automatic automotive experts, cannot say the same for numerous brands out there. It’s no surprise then to find out that Toyota has a lot of dedicated fans located in all four corners of the globe.
You only need to look at its total customer service, its excellent design and its products astounding durability to see that the reason for this amazing loyalty.